Author: Elena Barbu Image may be NSFW.
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Company: Triplecliks and SFI
Website: www.ibosocial.com/evbarbu
Article Tag(s): marketing,e-commerce,affiliate programs,training,etc
Ten years ago,there was no such thing as E-Commerce as we know it today.Although the Internet has been around in some form or fashion for many years,for most of its history it was used only by the military and research scientists.As the technology became friendlier,others began to use it.The key event to the popularization of the Internet was the creation of the World Wide Web _ especially the capability to show pictures and play sound from the Web,which become available around 1994.Adding that multimedia capability to the Web made it inevitable that the Internet would eventually pervade business and commerce.It did not take long.
The graphical Web was shortly followed by the capability to transmit credit card information securely online,which was shortly followed by the ability to process the card payments in real time online.A new venue to sell products and services had arisen seemingly overnight.
@@ A NEW DISTRIBUTION CHANNEL
The internet provides a new and quite different distribution channel for vendors to sell their products and services to consumers.Consumers can learn about,view pictures of,and products from anywhere at anytime from the comfort of their home or office.
To sell anything,though,a vendor needs to get traffic to his or her Website through advertising.This was first approached from the old model of TV,radio,and print ads.That is,vendors went to popular Websites and offered to pay for the placement of their ad for a period of time.Since the Internet is different from the old broadcast media,however ,new more efficient methods of advertising were sought.It is relatively easy to determine the size of a TV or radio station’s audience.The same is true with the circulation of print media such as newspapers and magazines.It’s not as easy with a Website,however.Sure,there are counters,but they can not always be trusted.
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